Nikki Beach Resort & Spa Dubai
Pearl Jumeirah Dubai Dubai United Arab Emirates
In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film, and art into one.
Today, as Nikki Beach marks 20 years, the brand has grown into a global, multifaceted luxury hospitality company with 13 beach clubs, 4 hotels and resorts, a lifestyle division (including fashion boutiques and a magazine), special events and Nikki Cares, a 501c3 non-profit charity.
Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy; Barbados, Caribbean and Costa Smeralda, Italy. Every year, Nikki Beach has a pop-up location.
Everything was designed with my daughter Nicole in mind. The look is meant to be soft, friendly, carefree, beautiful and safe.
“Nikki Beach was created to celebrate the life of my daughter Nicole. We did not have any plans to become a global brand. However, the magic between our family concept and our customers created a demand. It was then that we decided to strategically expand Nikki Beach worldwide while keeping the core message behind Nikki Beach (which is a celebration of life) by ensuring each location combined the elements of everything that Nicole loved into one: Music, dining, entertainment, fashion, film, and art.”