Fintech Announces Embedded Insurance Marketplace for Gig Workers
Platform integrates real-time, usage-based coverage directly into gig economy apps, addressing $3.8 billion North American insurance gap
SAN FRANCISCO, November 25, 2025 – GigaShield, a financial technology company specializing in workforce risk solutions, today announced the launch of its embedded insurance marketplace designed exclusively for the gig economy. The platform enables on-demand, usage-based insurance coverage that activates automatically when workers log into partner gig applications, addressing a critical protection gap affecting more than 50 percent of the global gig workforce.
The announcement comes as research from the Federal Reserve Board reveals that 42 percent of gig workers using digital platforms wish they received employer-provided health insurance, while rates of coverage remain significantly lower than traditional employees . This coverage disparity coincides with explosive growth in the sector, with the gig economy expected to exceed 1.5 billion workers globally in 2025, yet over half lack adequate insurance protection due to inconsistent income patterns and irregular employment .
GigaShield’s marketplace integrates directly with gig platforms through a single API connection, offering workers customizable insurance bundles spanning liability, accident, income protection, and health coverage. Unlike traditional annual policies, GigaShield’s proprietary algorithms analyze real-time work patterns—miles driven, hours logged, or tasks completed—to calculate precise premiums and enable micro-duration coverage by the hour, day, or project. This model eliminates upfront costs and aligns insurance expenses directly with earnings.
“The insurance industry has failed gig workers by forcing them into products designed for nine-to-five employees,” said Maya Chen, CEO and co-founder of GigaShield. “Our platform meets workers where they are—inside the apps they use daily—delivering seamless protection that moves with them across platforms and jobs. This isn’t just incremental improvement; it’s a fundamental reimagining of how insurance operates in a flexible economy.”
Market data underscores the opportunity. The North American gig economy insurance market reached $3.8 billion in 2024, while the broader embedded insurance sector is projected to grow from $210.90 billion in 2025 to $950.59 billion by 2030, expanding at a 35.14 percent compound annual growth rate . Yet 80 percent of gig workers remain vulnerable to unexpected $1,000 expenses, and only 40 percent have access to employer-sponsored medical insurance .
GigaShield’s initial rollout includes partnerships with three major regional delivery and transportation platforms covering 250,000 active workers. The platform leverages artificial intelligence to generate hyperpersonalized risk profiles, synthesizing behavioral and transactional data to deliver tailored recommendations. Early pilot data indicates that usage-based models reduce worker insurance costs by up to 40 percent compared to traditional policies while increasing carrier retention by 20 percent .
The marketplace architecture also addresses regulatory pressure to expand gig worker protections. As jurisdictions increasingly scrutinize worker classification, platforms face mounting liability exposure. GigaShield’s embedded model provides platforms with compliance-ready documentation and automated coverage verification, reducing legal risk while enhancing worker satisfaction and retention.
GigaShield is headquartered in San Francisco and was founded in 2023 by insurance technology veterans and former gig platform executives. The company closed a $12 million Series A funding round in September 2025 led by Fintech Ventures Collective. GigaShield’s leadership team includes former executives from Uber, Marsh, and Lemonade, bringing deep expertise in mobility risk, commercial insurance, and AI-driven underwriting.
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G42
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