FOR IMMEDIATE RELEASE
Street-Food-Inspired Fashion Label Drops City-Edition Prints Collection, Capturing Urban Flavor in Every Thread
New York, NY – November 21, 2025 – Emerging streetwear brand BaoBao Threads today announced the launch of its highly anticipated City-Edition Prints Collection, a limited-edition line of apparel and accessories inspired by iconic street food cultures from global urban centers. The collection, which includes graphic tees, hoodies, bucket hats, and tote bags, fuses culinary iconography with high-grade organic cotton and recycled polyester, reflecting the brand’s sustainability-first ethos.
The drop arrives as the global fashion print label market surges—projected to grow from USD 12.4 billion in 2024 to USD 20.8 billion by 2033, according to recent industry data . BaoBao Threads is capitalizing on this momentum by tapping into a niche yet rapidly expanding consumer base: Gen Z and millennial shoppers who prioritize cultural storytelling, sustainability, and hyper-local design.
“Street food is the ultimate democratizer—it’s fast, it’s flavorful, and it tells the story of a city’s soul,” said Mira Chen, CEO and co-founder of BaoBao Threads. “We wanted to translate that same energy into wearable art. Each print is a love letter to the cities that shaped us—whether it’s the chili oil hues of Chengdu or the pastel palette of Mexico City’s paletas.”
The City-Edition Prints Collection features five city-themed drops: Bangkok, Mexico City, Lagos, Chengdu, and New York. Each design is informed by on-the-ground research, including interviews with local vendors, color palette extractions from food photography, and typography inspired by regional signage. The brand partnered with local artists in each city to co-create the prints, ensuring cultural authenticity and community engagement.
This hyper-local approach aligns with broader consumer shifts. According to McKinsey’s State of Fashion 2025 report, 64% of U.S. shoppers traded down to value-driven brands in Q3 2024, while one in three adults intentionally purchased a dupe—a signal that affordability and cultural relevance now outweigh traditional luxury markers . BaoBao Threads’ pricing strategy reflects this shift, with items retailing between $38 and $110, and a pre-order model that reduces overproduction by 30%.
“We’re not just selling clothes—we’re archiving urban culture,” Chen added. “Our customers don’t just want to wear a hoodie. They want to wear the story of a late-night taco stand in Coyoacán or the steam rising off a bowl of laksa in Bang Rak. That’s the emotional currency we’re trading in.”
The collection is available exclusively through BaoBao Threads’ direct-to-consumer platform, with limited quantities per city to maintain scarcity and reduce inventory waste. The brand also introduced a digital passport feature: each garment comes with an NFC tag that unlocks an AR experience, including the story behind the dish that inspired the print and a map of where to find it in its home city.
Since its founding in 2021, BaoBao Threads has grown a cult following of 180,000 on Instagram and achieved a repeat purchase rate of 42% within six months—well above the industry average of 27% for DTC fashion brands. The company is self-funded and reported $3.2 million in revenue in 2024, with projections to double that in 2026 following international expansion into Japan and Germany.
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G42
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