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SEO 101 for Startup Websites

As you set to take off for a new startup journey, you might be clueless about main marketing tactics. You will have a lot of people to guide you, but knowing right and wrong is significant. One of the most important tactics is SEO. Yes, it might be just a start; just know that your customers need to find you online, and they don’t know your brand name right now. So, you need a good SEO strategy to attract the audience to your website. 


Now, how do you do it, or how can an SEO company in UAE do it for you? Let’s see!

What Is SEO 101 for Startups?

SEO 101 for startups is a beginner’s guide to optimizing your website for search engines and SEO for the startup is all about gaining viability online and improving the presence. So, when people search for relevant products or services, their product shows up first. It drives organic growth and stimulates traffic. 


Understanding Search Engines

Before you jump right into the SEO techniques, it is important to understand the workings of search engines. They work on algorithms based on search queries by the user. The algorithm checks for various elements, from uniqueness to relevance to the authority. To get it in the top position, you must focus on all the important SEO elements.  


Google is the most recognized search engine. However, for more optimization, you can use other platforms like YouTube, Instagram, Pinterest, and Linkedin. To reach most people’s clients, remember that you need to focus on an overall number of platforms, not just Google. Otherwise, you might lose some of the potential clients.  

When Does a Startup Need SEO?

Every startup’s SEO has different criteria because of the different marketing goals and the budget. You need to have an understanding of it before you perform any tactics. 

SEO is about long-term planning, so startups must understand that results will take time. You just need to prepare yourself for a long game and not just night results. 

The startup’s marketing budget

If you have a limited budget, SEO is the most ideal for you. It assists and helps you reach your audience without spending too much on different tools, etc. Various free resources are also available, and many SEO companies in the UAE also offer affordable services. They might use paid tools, but they have the experience to help you improve your startup’s SEO as per your budget. 

Steps to Do SEO for Startups

To get the SEO right, SEO experts should follow the steps below:

  • Set and Define Your Goals and Desired Outcomes

For starters, you need to have clarity on your startup goals and desired outcomes.  Always have a defined goal about it and expected outcomes from the steps you will take. 

  • Create a User-friendly Website

Once you know your goals, you must have a good website with SEO-friendly design. The design will be the next step toward your SEO strategy. 

  • Crawl Your Website and Review Technical SEO

Fix the technical SEO so you can crawl your website and index the URL on Google or any other search engine. 

  • Review Opportunities for On-page Optimization

Audit the website for more stuff, including on-page optimization that includes images, keywords, content structure, etc.  To get it right, you will need proper keyword reaches and set up pages accordingly. 

  • Prioritize Content Marketing Opportunities

Grab more content marketing opportunities through link building, writing blogs, and posting on social media platforms using the right set of keywords. 

  • Influencer Amplification

Today is the time of influencer marketing; reach out to more people to collaborate and market your brand through them. They will post your link on their platforms or profiles to direct the audience towards it. 

  • Stay Updated on SEO News, Trends, and Google Updates

Never think that once you have done technical and on-page or social media SEO marketing, you will be fine. Stay updated, keep working on off-page SEO, and keep marketing your brand as per the latest trends and needs. 

Bottom Line

We get it; as a startup, you might have a limited budget. But the good news is that initially, you only need. Organic traffic. So, no need to spend money on paid tools. Besides, you can always choose SEO Services Dubai to help you. 


Just remember that the beginning is harder, but consistency is the key to getting it right. So, the more you understand, the better you know how to get SEO Services UAE on board. You can explain it better.

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