ArenaCore Sports Media Secures Multi-Year Broadcast Partnership with Elevation Broadcast Group for Live Sports Entertainment Hybrid Network
NEW YORK – November 20, 2025 – ArenaCore Sports Media, a next-generation live sports entertainment platform, today announced a five-year broadcast rights partnership with Elevation Broadcast Group to distribute its hybrid sports content across linear television and direct-to-consumer streaming platforms. The agreement, effective January 2026, positions ArenaCore’s creator-led, gamified sports programming in 45 million U.S. households through Elevation’s network of regional sports affiliates and digital infrastructure.
The partnership arrives as the sports media ecosystem undergoes fundamental transformation. According to recent analysis from Georgetown Law Tech Review, the decline of traditional regional sports networks has accelerated adoption of hybrid broadcast models that combine free over-the-air distribution with paid streaming services. This shift reflects broader industry data showing that U.S. television and streaming sports rights payments will total nearly $30 billion in 2025, more than double 2015 figures, while streaming commands a record 38.7% of total television consumption. The full report is available.
Under terms of the agreement, Elevation Broadcast Group will produce and distribute 200+ hours of ArenaCore’s proprietary live events annually, including fan-controlled competitions, athlete-driven reality series, and micro-betting-integrated game formats. The programming slate features exclusive rights to “Friday Night Face-Off,” a creator-vs-athlete tournament series that generated 22 million social impressions during its pilot season. Elevation will simulcast content across its linear channels while powering ArenaCore’s DTC streaming app with advanced multiview capabilities and real-time analytics.
The partnership targets a documented market opportunity within the global live entertainment sector, valued at $535.4 billion in 2025 and projected to reach $859 billion by 2034, growing at 5.4% CAGR, per Custom Market Insights. ArenaCore specifically addresses the 18-34 demographic that spends 60% of its television time on streaming platforms, a cohort underserved by traditional sports telecasts. The company’s hybrid model—combining linear reach with streaming innovation—mirrors proven successes: the Utah Jazz reported 53% higher TV viewership after adopting a similar over-the-air and streaming hybrid approach.
“This alliance validates that hybrid distribution isn’t experimental—it’s the definitive future of sports monetization,” said Marcus Chen, CEO of ArenaCore Sports Media. “Elevation’s infrastructure eliminates the false choice between scale and innovation. We’re delivering the mass reach broadcast provides while capturing the engagement and wagering revenues that only streaming enables. Our creators and athletes deserve both audiences and both revenue streams.”
The deal includes integrated sports betting technology across all platforms, addressing a vertical that reached $11 billion in revenue during 2023, representing 44% year-over-year growth. ArenaCore’s proprietary gamification layer allows viewers to predict outcomes, compete inwatch-party challenges, and access alternate camera angles curated by social media influencers. Elevation will provide dynamic ad insertion and programmatic sponsorships designed to reduce subscriber churn below industry averages.
Production begins December 2025 with a landmark kickoff event featuring crossover athletes from the NBA, NHL, and emerging combat sports. The partnership also reserves rights for five purpose-built sports concepts currently in development with brand partners, expanding on ArenaCore’s mission to create “scroll-stopping entertainment purpose-built for wagering,” a model that has enabled competitors to achieve 30 million weekly impressions.
ABOUT ARENACORE SPORTS MEDIA
ArenaCore Sports Media creates, develops, and scales next-generation sports entertainment designed for digital-native audiences. The company produces creator-led competitions, hybrid reality-lifestyle programming, and gamified live events optimized for wagering and fan interaction. With a monthly output of 20+ hours of original programming, ArenaCore reaches 15 million engaged viewers across TikTok, Twitch, and its proprietary streaming platform. The company is headquartered in New York with production facilities in Los Angeles and Austin.
Media Contact:
Sarha Al-Mansoori
Director of Corporate Communications
G42
Email: media@g42.ai
Phone: +971 2555 0100
Website:www.g42.ai
