Live Commerce Summit Announces Panel Lineup Featuring Top Creator-Brand Partnership Strategies
NEW YORK, November 20, 2025 – The Live Commerce Summit unveiled its full panel schedule today, assembling executives from Fortune 500 brands and major social platforms to explore how strategic creator partnerships are reshaping digital commerce. The summit, scheduled for January 15-16, 2026, in Las Vegas, will feature 12 specialized panels addressing the operational and creative challenges of scaling creator programs from brand awareness to direct revenue generation.
The programming reflects a maturing creator economy that surpassed $250 billion in global market value in 2025, according to recent industry analysis. A central panel, “From Awareness to Action: How Creator Partnerships Build Business Results,” will feature executives from Walmart and Coca-Cola discussing tactics for converting creator audiences into engaged customers. The session builds on data showing that brands deploying creators across the full marketing funnel see 3.2 times higher conversion rates than those using creators solely for top-of-funnel awareness. Marketing leaders will share frameworks for attribution modeling, performance tracking, and iterative optimization that justify increased creator investments.
with 2025 marking a pivotal shift from experimental campaigns to integrated, measurable programs. EMARKETER research indicates that 67% of marketers now allocate dedicated budgets for creator partnerships, up from 42% in 2023. This evolution is driving demand for specialized panels on measurement and compliance, particularly as creators expand into healthcare, financial services, and other regulated industries.
Panelists from Snapchat, TikTok, and emerging platforms will address platform-specific strategies for maximizing engagement. A dedicated TikTok session will unpack new research showing 90% of ad recall impact occurs within the first six seconds of content, offering brands actionable techniques for creating impactful hooks that retain viewer attention. Snapchat’s head of talent partnerships will demonstrate how the platform’s storytelling format drives product discovery, with case studies showing 40% higher purchase intent from creator-led campaigns compared to traditional advertising.
The summit will highlight proven partnership models through real-world success stories. Beauty brand e.l.f. Cosmetics will present data from its #eyeslipsface challenge, which generated over 7 billion TikTok views and increased engagement by 25% through community co-creation initiatives. Similarly, OLLY Vitamins will share metrics from its collaboration with Ashley Graham, which transformed the supplement category by integrating products into authentic wellness routines, driving measurable lifts in both brand affinity and retail sales.
“Creators are no longer just content distributors—they’re strategic business partners who build trust and drive purchasing decisions,” said Jennifer Chen, CEO of Summit Commerce Events. “This summit connects brands with the operational playbook they need to scale partnerships that deliver ROI while maintaining authenticity. We’re moving beyond vanity metrics to focus on conversion, customer lifetime value, and sustainable creator relationships.”
Additional panels will examine emerging challenges, including AI integration in creator workflows, measurement standardization, and regulatory compliance. A session titled “How Creators and Highly Regulated Industries Coexist” will feature legal and marketing experts from pharmaceutical and financial brands who have successfully navigated FTC guidelines while maintaining engaging content. Another panel will explore the shift from ad-hoc campaigns to episodic content series, which data shows increases audience retention by 58% and reduces creator churn for brand partners.
The Live Commerce Summit is produced by Summit Commerce Events, a leading organizer of digital marketing conferences that connect senior brand executives with technology platforms and creative talent. The 2026 summit expects to host over 800 attendees, including CMOs, head of social media, creator economy managers, and platform partners.
Media Contact:
Sarha Al-Mansoori
Director of Corporate Communications
G42
Email: media@g42.ai
Phone: +971 2555 0100
Website:www.g42.ai
