Modular Smart Speaker System Unveiled with Swappable Audio Modules
SonicBlock Platform Enables Unprecedented Customization, Upgradability, and Sustainability in Smart Home Audio
SAN FRANCISCO, Calif., November 21, 2025— Aurora Audio Technologies today introduced SonicBlock, the industry’s first consumer-grade modular smart speaker system featuring fully swappable audio modules that allow users to customize, upgrade, and repair their devices without replacing the entire unit. The platform combines premium smart speaker functionality with hardware modularity previously limited to professional audio equipment.
The SonicBlock system consists of a base hub integrating Wi-Fi 6E, Matter/Thread connectivity, and voice assistant processing, with four interchangeable modules: a driver module (available in 20W, 40W, or 60W configurations), a DSP processing unit with AI room calibration, a power management module, and a connectivity expansion card supporting Bluetooth 5.3, USB-C, and optical input. This architecture enables users to adapt their speakers for different room sizes, audio preferences, or evolving technology standards by replacing individual components rather than purchasing entirely new devices.
The launch arrives as the global home audio speaker market demonstrates sustained expansion, valued at $12.6 billion in 2024 and projected to reach $13.1 billion in 2025, according to recent industry analysis(https://www.wiseguyreports.com/reports/home-audio-speaker-market). The market is forecast to grow at a 3.7% compound annual growth rate through 2035, driven by increasing demand for wireless speakers, smart home integration, and advancements in AI-powered audio technology. Aurora Audio Technologies positions SonicBlock to capitalize on these trends by addressing consumer frustration with device obsolescence and offering a sustainable alternative to the traditional replacement cycle.
“The smart speaker market has matured beyond basic voice commands,” said Dr. Sarah Chen, Chief Executive Officer of Aurora Audio Technologies. “Consumers demand premium audio quality, longevity, and personalization. SonicBlock delivers studio-grade components in a consumer-friendly package that evolves with their needs, reducing electronic waste while providing audiophile-level performance at a competitive price point.”
For manufacturers, modular design reduces production costs through component standardization while accelerating time-to-market for new features. For consumers, the benefits include personalization through module selection, upgradability to emerging audio formats like spatial audio, and sustainability via repairable architecture. The system supports stereo pairing and can function as discrete channels in a 5.1.2 Dolby Atmos home theater configuration using multiple units.
Technical specifications include 24-bit/192kHz hi-res audio support, automatic room correction using AI RoomFit technology, and compatibility with Amazon Alexa, Google Assistant, and Apple Siri through a unified voice interface. The base hub measures 6.5 inches cubed and features a minimalist aluminum chassis with magnetic module attachment rated for over 10,000 swap cycles. Driver modules utilize custom-designed silk-dome tweeters and long-throw woofers with frequency responses tailored for different acoustic environments.
Initial SonicBlock configurations start at $349 for the base hub with 20W driver module, positioning the system between premium single-unit smart speakers and high-end multi-room audio systems. Upgraded 60W driver modules retail for $129, while the DSP processing unit with advanced EQ capabilities costs $89. The products will be available through Best Buy, Crutchfield, and direct-to-consumer channels beginning December 15, 2025, with expansion to European markets planned for Q1 2026.
About Aurora Audio Technologies
Founded in 2021 by former Sonos and Bose engineers, Aurora Audio Technologies specializes in innovative wireless audio solutions that prioritize user customization and environmental sustainability. The company holds 17 patents in modular audio architecture and digital signal processing, with headquarters in San Francisco and manufacturing facilities in Vietnam. Aurora is a registered member of the Connectivity Standards Alliance and committed to Matter protocol development.
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