FOR IMMEDIATE RELEASE
Streetwear Label DECOY LTD Teams With Arizona Muralists for Limited “Desert Canvas” Drop, Sells Out in 48 Hours
Community-driven capsule fuels 215 % surge in brand search volume and spotlights Grand Canyon State’s emerging art scene
GILBERT, Ariz. – November 21, 2025 – Gilbert-based streetwear start-up DECOY LTD today released first-quarter data showing its September limited-edition “Desert Canvas” collection – created with three local muralists – sold out in 48 hours, drove a 215 % spike in branded search queries and added 3,700 first-time customers, confirming that micro-batch artist collaborations can deliver measurable ROI for independent labels.
The 1,500-piece capsule debuted online and at a one-night pop-up inside downtown Phoenix’s monOrchid gallery on September 14. Every garment was silk-screened with original artwork by muralists Lupe “Luna” Martinez, Jonah “J-Note” Nelson and Indigenous painter Shandiin Nez, whose 2024 city-funded mural “Skyward” covers 8,000 sq. ft. of the new Mesa Arts Center parking structure.
“We didn’t hire ‘influencers’; we invested in neighbors,” said DECOY co-founder & CEO Miguel Aranda. “Seventy-one percent of buyers listed ‘supporting local artists’ as their primary reason for purchase – a signal that authenticity still outperforms ad spend.”
According to a 2025 report by the National Endowment for the Arts, independent fashion labels that collaborate with regional artists grow direct-to-consumer revenue 2.6× faster than brands that rely solely on in-house design . The same study found limited-edition artist drops now account for 18 % of total U.S. streetwear sales, up from 7 % in 2020.
Retail price points were kept accessible—$38 tees, $88 hoodies, $120 painter-style work jackets—to stay true to DECOY’s “art for everybody” ethos. An NFC tag stitched into each hem links to an AR filter that overlays the garment’s mural on any blank wall via Instagram, blending physical product with digital storytelling.
“Streetwear is the new gallery,” noted Martinez, whose hand-drawn moonscape appeared across 600 charcoal tees. “When someone wears my art to school or work, the city becomes the exhibit – no admission ticket required.”
Secondary-market listings on Grailed and StockX appeared within 24 hours, with jackets reselling at a 190 % premium, data compiled by fashion-intel firm EDITED shows. The rapid flip validates both scarcity and cultural cachet, analysts said.
DECOY will reinvest 8 % of net sales – approximately $26,400 – into a rotating micro-grant for emerging Arizona artists, continuing a cycle the company calls “wear, share, fund.” Applications open December 1 at decoyltd.com.
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G42
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