FOR IMMEDIATE RELEASE
Aqualuxe Launches UPF-Tech Swim Line Ahead of Peak Travel Season, Merging Skin Science with Resort Style
Independent label’s debut collection blocks 98 % of UV rays and targets a $1.2 billion UV-protection swimwear segment forecast to double by 2026.
Miami, FL – November 21, 2025
Aqualuxe, the Miami-based performance-swim label, today announced the retail launch of its UPF-Tech Collection, a 18-piece range of swimsuits, rash guards, and resort staples engineered for travelers who want hotel-pool polish without sacrificing dermatologist-grade sun protection. The drop lands November 25 on [aqualuxe.com](https://aqualuxe.com) and in select Paragon Sports and Marriott Resorts boutiques, positioning the brand for the December–March travel surge that AAA projects will hit a record 87 million U.S. departures.
Global demand for UV-blocking swim apparel is accelerating as consumers rethink sunscreen-only strategies. The United States UV-protection swimsuit market is expected to leap from USD 450 million in 2024 to USD 1.2 billion by 2026, a 33 % compound annual growth rate, according to LinkedIn industry analysis published last month. Aqualuxe enters the space with garments certified UPF 50+—the highest rating—after 24-months of textile R&D with Italian mill M.I.T.I. Spa that embeds titanium-dioxide micro-particles into recycled nylon yarn. The process yields a lightweight, quick-dry fabric that blocks 98 % of UVA/UVB radiation and retains 90 % of its protective capability after 40 wash cycles, independent lab testing at the University of Arizona Skin Cancer Institute shows.
“Re-application every two hours is the Achilles heel of sunscreen,” said Dr. Emily Soter, clinical dermatologist and Aqualuxe advisory-board member. “UPF garments act as a physical shield that never quits, especially vital for travelers in equatorial latitudes where UV index routinely exceeds 11.”
Skin-cancer prevention is an increasingly urgent public-health issue: more than 5.5 million cases are diagnosed annually in the U.S. alone, and melanoma rates among teenagers have doubled in the past decade, nonprofit data compiled by UV Skinz indicate.
The collection retails from $78 for separates to $198 for long-sleeve one-pieces and is sized XS-4X, a band that market-research firm Mintel identifies as the fastest-growing segment in women’s swim. Neutral “Sandbar” and “Mediterranean Blue” palettes are punctuated by a limited-run terrazzo print exclusive to the brand’s direct-to-consumer channel, a tactic designed to drive first-party data ahead of a broader men’s line slated for 2026.
All silhouettes feature flat-lock seams to reduce drag for surf use, hidden hip pockets for hotel-key storage, and silicone-grip elastic that maintains shape after salt-water exposure. Packaging is compostable, and each order ships with a QR code that links to NOAA’s real-time UV-index forecast for the purchaser’s travel destination, underscoring Aqualuxe’s positioning as a tech-enabled, education-first label.
“We built Aqualuxe because our friends—expats, cruise regulars, honeymooners—were pinning dream vacations but buying $8 pharmacy rash guards as an afterthought,” said Isabela Romero, co-founder and CEO. “The UPF-Tech Collection proves you don’t have to choose between health and aesthetic; you can check both—and photograph both—on the same trip.”
The timing aligns with a 6.8 % CAGR projected for the overall global swimwear market through 2030, Grand View Research reported in July, while premium technical sub-segments are expanding even faster at 6.47 %, per Mordor Intelligence. Online channels now represent 46 % of category sales, giving digitally native Aqualuxe a direct line to the 63 % of millennials who told Statista they “regularly pack UPF apparel” for warm-weather trips.
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