Evergreen Family Capital Launches Direct-Impact Venture Program to Back Mission-Driven Startups
NEW YORK, November 23, 2025 — Evergreen Family Capital, a multi-generational family office managing $2 billion in assets, today announced the launch of its Direct-Impact Ventures Initiative, a strategic program designed to provide growth capital to early-stage startups addressing climate sustainability, healthcare equity, and educational access. The program reflects a broader shift among family offices toward direct investment models that offer greater transparency, cost efficiency, and measured social outcomes compared to traditional fund commitments.
The launch comes as family offices increasingly bypass traditional venture funds to pursue direct startup investments. Recent analysis from VC Stack shows 83% of family office startup deals now involve co-investments or club deals, reflecting a decisive shift toward direct investment models that prioritize ownership transparency and control. This trend accelerates a decadelong migration toward direct deal-making that allows ultra-high-net-worth families to align capital with specific impact objectives while maintaining governance oversight. The Direct-Impact Ventures Initiative responds directly to this evolution, offering co-investment rights alongside institutional venture partners in qualified deals and providing portfolio companies with patient, long-term capital unconstrained by traditional fund life cycles.
Operational efficiency remains critical as family offices scale direct investment activities. The Citi Private Bank 2025 Global Family Office Report demonstrates that more than one-third of family offices maintain annual operating costs below 50 basis points of assets under management, while 24% have adopted AI-powered tools to automate investment analysis and forecasting tasks. Evergreen’s platform integrates proprietary impact measurement frameworks with third-party verification to satisfy growing demands for rigorous outcomes reporting, addressing a core requirement identified across North American and European family office networks. Investment decisions will be guided by a dual-mandate committee comprising Evergreen’s investment principals and external sector specialists, ensuring both financial and impact diligence meet institutional standards.
The initiative will deploy $100 million over three years, concentrating on three verticals: renewable energy infrastructure, digital health solutions for underserved populations, and workforce development technologies. Portfolio companies must achieve B Corporation certification or equivalent standards within 18 months of initial funding, ensuring accountability to both financial and impact targets. Initial commitments will range from $2 million to $10 million per venture, targeting pre-Series A and Series A companies with demonstrable impact metrics and proven revenue models. Evergreen will also provide portfolio support through a dedicated impact advisory council and access to the family’s operational expertise in regulated industries.
“Family capital carries a unique responsibility to invest with intentionality and patience,” said Catherine Morrison, Chief Executive Officer of Evergreen Family Capital. “Our Direct-Impact Ventures Initiative offers entrepreneurs not just funding, but multi-generational perspective and operational mentorship that traditional venture firms cannot replicate. We’re seeking founders who understand that measurable social impact and venture-scale returns are not mutually exclusive.” Industry momentum supports Evergreen’s strategy, as family offices increasingly demand clarity, transparency, and co-investment access as baseline requirements for venture partnerships. With over $4 trillion in family office capital operating globally, direct investment models now represent a primary allocation strategy for families seeking to align innovation exposure with specific impact objectives.
About Evergreen Family Capital
Founded in 1987, Evergreen Family Capital manages long-term wealth for the Henderson family with a focus on sustainable growth across public and private markets. The firm operates with a permanent capital base and maintains offices in New York and London. Evergreen’s legacy portfolio includes foundational investments in renewable infrastructure, healthcare services, and educational institutions, reflecting the family’s multi-generational commitment to responsible capital deployment.
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