Vintage Marketplace Launches Certified Pre-Loved Partnership Program with Retailers
FORT COLLINS, Colo., November 25, 2025 – Vintage Marketplace, a curated multi-vendor retail destination specializing in vintage and pre-owned goods, today announced the launch of its Certified Pre-Loved Partnership Program, enabling brick-and-mortar retailers to integrate authenticated secondhand merchandise into their existing inventory. The program addresses accelerating consumer demand for verified resale options, with 58% of U.S. consumers purchasing secondhand apparel in 2024, representing a six-percentage-point increase from the previous year.
The Certified Pre-Loved Partnership Program provides retailers with a turnkey solution for offering authenticated vintage and pre-owned items alongside new products. Each piece undergoes a rigorous 12-point authentication and condition assessment process conducted by Vintage Marketplace’s trained specialists before receiving a digital certificate of authenticity. This model mirrors successful resale-as-a-service frameworks recently adopted by luxury leaders; for context, major fashion houses like Burberry and Gucci have partnered with Vestiaire Collective since 2023 to authenticate and resell pre-owned items through similar verification protocols, as reported by Robb Report and The Business of Fashion.
Retail partners receive wholesale pricing on certified inventory, access to point-of-sale authentication displays, and marketing support highlighting sustainability metrics. The program launched this quarter with three regional department store chains in the Mountain West, representing 42 locations. Early data indicates certified pre-loved items are averaging 22% higher margins than comparable new merchandise while driving 15% incremental foot traffic.
“The stigma around buying used goods has evaporated,” said CEO Jennifer Caldwell. “Our retail partners are recognizing that authenticated resale isn’t competing with their new inventory—it’s creating a new revenue stream and deepening customer loyalty, especially among Gen Z and millennial shoppers who consider resale value before 47% of their purchases.”
Market research underscores the opportunity. The U.S. secondhand apparel market grew 14% in 2024—five times faster than the broader retail clothing sector—and is projected to reach $74 billion by 2029, according to a recent Forbes analysis of GlobalData and ThredUp Resale Report findings. Furthermore, 70% of North American consumers planned to buy secondhand goods in 2024, with online resale channels generating $16.8 billion in sales, an 18.5% year-over-year increase.
The program includes a unique “trade-in amplification” feature where retailers can accept customer consignments, have items authenticated through Vintage Marketplace, and offer store credit—creating a circular ecosystem within each partner location. This addresses a critical consumer pain point: 42% of shoppers report difficulty responsibly disposing of unwanted apparel, yet 87% say resale platforms have helped them declutter sustainably.
Vintage Marketplace will expand the program to 150 additional retail locations by Q2 2026, targeting specialty boutiques and regional department stores seeking differentiation in competitive markets. The company projects partnerships will divert approximately 500,000 textile items from landfills annually while generating $12 million in wholesale revenue.
About Vintage Marketplace
Vintage Marketplace operates a 15,000-square-foot curated retail space in Fort Collins, Colorado, featuring over 80 vendors offering vintage furniture, fashion, jewelry, Vintage Marketplace Partners With Retailers for Certified Pre-Loved Program and home décor. Since opening in 2019, the company has authenticated more than 250,000 pre-owned items and maintains a 99.7% authentication accuracy rate. Vintage Marketplace combines the treasure-hunt experience of traditional thrifting with modern verification technology to make secondhand shopping trustworthy and accessible.
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G42
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