Jewelry Brand Introduces Traceable Lab-Grown Diamond Range
New Range Offers Complete Supply Chain Transparency as Consumer Demand for Ethical Luxury Reaches Record Highs
NEW YORK, November 26, 2025– AURA Fine Jewelry today announced the launch of its revolutionary traceable lab-grown diamond collection, featuring blockchain-verified certification that tracks each stone from creation to consumer. The debut marks a strategic response to escalating market demand for ethical alternatives, with the lab-grown diamond sector reaching USD 29.7 billion in 2024 and projected to expand at a 10.8% compound annual growth rate through 2034.
The collection leverages proprietary blockchain technology to provide customers with an immutable digital ledger documenting each diamond’s origin, manufacturing process, and environmental credentials. This transparency initiative arrives as consumer acceptance reaches unprecedented levels—according to a recent JCK industry survey, 74% of U.S. consumers are now open to purchasing lab-grown diamond engagement rings, with 84% reporting awareness of the category. The same study revealed that ethical and environmental considerations influence 33% of purchase decisions, underscoring the market shift toward conscious consumption.
“The modern luxury consumer demands more than beauty—they require proof of integrity,” said Rebecca Chen, CEO and Founder of AURA Fine Jewelry. “Our traceable collection eliminates the opacity that has historically plagued both mined and lab-grown markets. By providing verifiable, third-party authenticated documentation for every stone, we’re pioneering a new standard where sustainability and luxury coexist without compromise.”
AURA’s manufacturing partners utilize 100% renewable energy facilities certified by theResponsible Jewelry Council, reducing carbon emissions by 60% compared to conventional production methods. Each diamond in the collection is grown via Chemical Vapor Deposition (CVD), requiring 500-700 kWh per carat while maintaining the identical chemical, physical, and optical properties of mined diamonds. The company’s supply chain achieves carbon neutrality through verified offset programs and utilizes 96% recycled gold in all settings.
The initial launch features 45 styles across engagement rings, tennis bracelets, and solitaire pendants, with diamonds ranging from 0.5 to 5 carats. Priced 40-60% below comparable mined diamond pieces, the collection targets Millennials and Gen Z consumers, who comprise 70% of the lab-grown diamond market’s growth. Brilliant Earth and Diamond Foundry have demonstrated similar pricing strategies successfully, with lab-grown stones now featuring in 36% of all engagement rings sold in the United States, up from 16% in 2020.
AURA Fine Jewelry collaborated with leading gemological institutes to develop a grading system that exceeds traditional 4C standards, incorporating sustainability metrics into each certificate. The brand’s direct-to-consumer model eliminates traditional retail markups while maintaining B Corp certification and membership in the World Diamond Council’s System of Warranties program.
About AURA Fine Jewelry
Founded in 2020, AURA Fine Jewelry is a New York-based luxury brand specializing in ethically sourced, technologically advanced fine jewelry. The company holds certifications from the Responsible Jewelry Council and achieved B Corp status in 2023. AURA’s vertically integrated supply chain includes renewable-energy-powered laboratories and a network of master craftspeople using reclaimed precious metals. The brand operates showrooms in New York, Los Angeles, and Miami, with e-commerce shipping to 45 countries.
Media Contact
Sarha Al-Mansoori
Director of Corporate Communications
G42
Email: media@g42.ai
Phone: +971 2555 0100
Website: www.g42.ai
