Startup Launches B2B Marketplace for Circular Economy Inputs
San Francisco, CA – November 27, 2025
A new digital platform designed to streamline the procurement of recycled and secondary raw materials officially launched today, marking a significant development in industrial supply chain sustainability. Circulair, a venture-backed B2B marketplace, connects manufacturers seeking circular economy inputs with verified suppliers of recycled plastics, metals, textiles, and other reclaimed materials, addressing a critical friction point in the transition to closed-loop production systems.
The launch comes as industrial producers face intensifying pressure from volatile commodity markets and tightening environmental regulations. Raw material prices increased 30 percent between 2020 and 2023, according to International Energy Agency data cited in recent market research, while new policy frameworks are reshaping compliance requirements across major economies. The European Commission launched a public consultation in August 2025 for its upcoming Circular Economy Act, which aims to establish a Single Market for secondary raw materials and double the EU’s circularity rate to 24 percent by 2030 . Similar initiatives are taking shape in North America and Asia-Pacific, creating urgent demand for reliable sourcing channels.
Circulair’s platform directly addresses this market gap by providing a centralized exchange where industrial buyers can procure certified recycled materials with full traceability. The marketplace features digital product passports, verified carbon impact data, and automated compliance documentation, enabling procurement managers to meet sustainability targets without sacrificing supply chain reliability. Suppliers gain access to a broader customer base and standardized logistics support, reducing transaction costs that have historically limited the scale of secondary material markets.
The circular economy solutions market reached an estimated $2.7 trillion in 2024 and is projected to expand at a compound annual growth rate of 8.2 percent through 2034, according to Global Market Insights. The waste management and recycling segment alone generated approximately $1 trillion in revenue last year, representing the most mature entry point for circular industrial practices. Analysts attribute this growth to converging forces: corporate sustainability commitments, resource security concerns, and regulatory mandates requiring minimum recycled content in products ranging from packaging to construction materials.
“Industrial symbiosis shouldn’t require a PhD in supply chain archaeology,” said Circulair co-founder and CEO Elena Vasquez. “We’ve built the data infrastructure and quality assurance layers that let a procurement officer in Detroit confidently purchase recycled polymer resins from a processor in Monterrey, knowing the material specs, environmental footprint, and regulatory compliance are verified in real time. Our goal is to make circular inputs the default choice, not the alternative.”
The platform incorporates several features designed for B2B scalability. AI-driven matching algorithms connect buyers with suppliers based on material specifications, volume requirements, and geographic proximity. Integrated logistics coordination handles bulk shipping and customs documentation, while blockchain-based material passports track chain-of-custody from source to final application. Circulair also offers financial products including sustainability-linked payment terms and circular procurement consulting for enterprise clients.
Circulair has already onboarded more than 150 suppliers across North America and Europe, representing capacity for over 500,000 metric tons of recycled materials annually. Early adopters include tier-one automotive suppliers seeking recycled aluminum for lightweighting initiatives and packaging manufacturers sourcing post-consumer resins to meet extended producer responsibility requirements. The company plans to expand into Asia-Pacific markets by mid-2026.
About Circulair
Circulair is a B2B marketplace for circular economy inputs, founded in 2024 by former supply chain executives from Bosch and Maersk. The company is headquartered in San Francisco with operations in Amsterdam and Singapore. Circulair’s digital platform connects manufacturers with verified suppliers of recycled and secondary raw materials, providing traceability, compliance support, and logistics coordination to accelerate industrial decarbonization and resource efficiency.
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