E-Commerce Platform Unveils Personalized Virtual Styling Service to Transform Online Fashion Retail
San Francisco, CA – November 28, 2025 – In a bold move to redefine digital fashion retail, leading e-commerce platform StyleCraft today announced the launch of its Personalized Virtual Styling Service, a cutting-edge AI-driven feature that delivers real-time, tailored fashion advice to online shoppers. The service integrates generative AI, body-scanning technology, and predictive analytics to offer users a highly customized styling experience directly within the shopping interface.
The new tool arrives amid surging demand for personalized online retail experiences. According to a 2025 report by McKinsey & Company, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen.
StyleCraft’s latest innovation directly addresses this expectation, offering users a seamless blend of fashion expertise and AI precision.
The Personalized Virtual Styling Service uses machine learning algorithms trained on millions of fashion data points, including body measurements, style preferences, and trending looks. Shoppers upload a full-length photo and answer a brief style quiz. The system then generates a digital avatar and curates outfit suggestions based on the user’s unique profile, complete with fit predictions and styling tips.
“We’re not just recommending clothes—we’re building confidence,” said Elena Ramirez, CEO of StyleCraft. “Our virtual stylist empowers shoppers to make informed decisions, reduces the guesswork in online fashion, and ultimately creates a more satisfying and sustainable shopping journey.”
Early beta testing of the service showed promising results: return rates dropped by 28%, while average order value increased by 19% among users who engaged with the virtual stylist. These metrics align with broader industry trends showing that personalization technologies can significantly enhance customer loyalty and operational efficiency.
The launch also comes as fashion retailers increasingly invest in AI to streamline operations and elevate customer experience. Mango, for instance, recently introduced its own AI-powered stylist assistant across Europe and the U.S., signaling a shift toward conversational commerce in fashion.
Similarly, Stitch Fix debuted its GenAI-powered “Vision” tool in October 2025, allowing users to visualize themselves in curated outfits using personal avatars.
StyleCraft’s service differentiates itself by offering real-time styling feedback, size-adjusted visualizations, and integration with social sharing tools, enabling users to seek opinions from friends or influencers before purchasing. The platform also plans to roll out multilingual support and mobile-first enhancements in Q1 2026.
Beyond consumer benefits, the service provides valuable data insights for StyleCraft’s retail partners. Brands can access anonymized analytics on style preferences, fit satisfaction, and conversion trends, helping them refine inventory and design strategies.
“This is the future of fashion
e-commerce—where AI doesn’t replace human creativity but amplifies it,” Ramirez added. “We’re excited to lead this transformation and set a new standard for personalization in retail.”
StyleCraft’s Personalized Virtual Styling Service is now live across all major markets, with premium features available through a subscription model.
About StyleCraft
StyleCraft is a global e-commerce technology company specializing in fashion retail innovation. Founded in 2018, the platform combines AI, data science, and design thinking to deliver personalized shopping experiences. With operations in North America, Europe, and Asia, StyleCraft partners with over 500 fashion brands and serves millions of active users worldwide.
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