Activewear Company Launches Size-Inclusive Performance Range
New Collection Features 200+ Technical Styles in Sizes XXS-4XL, Targeting Underserved $158 Billion U.S. Activewear Market
SAN FRANCISCO, November 26, 2025 – Verve Motion, a certified B Corporation specializing in technical performance apparel, today announced the launch of its comprehensive size-inclusive activewear collection, marking a strategic expansion into the fastest-growing segment of the athletic wear market. The new range, available immediately online and in 150 retail locations nationwide, delivers the same engineered performance features across all sizes without aesthetic compromise.
The collection addresses a critical gap in performance apparel by offering 200+ styles—including high-impact sports bras, compression leggings, moisture-wicking tops, and versatile outerwear—in a full size spectrum from XXS to 4XL. Each garment undergoes rigorous biomechanical testing across diverse body types, ensuring consistent compression ratios, stretch recovery, and durability. This technical parity reflects Verve Motion’s core mission: that athletic performance should never be limited by size availability.
The launch arrives as the U.S. activewear market demonstrates unprecedented expansion, fueled by rising female participation in recreational sports and sustained athleisure adoption. According to recent market analysis, the domestic activewear sector is projected to reach USD 158.46 billion by 2032, representing a compound annual growth rate that significantly outpaces general apparel . This growth trajectory coincides with consumer demand shifts, as 68% of women report difficulty finding performance wear that fits properly above a size 14, based on internal Verve Motion market research conducted with 5,000+ athletes in 2024.
“Technical innovation cannot be size-exclusive,” said Jennifer Martinez, Founder and CEO of Verve Motion. “We spent 18 months re-engineering our proprietary V-Tech fabric to maintain its four-way stretch, sweat-wicking capabilities, and UPF 50+ protection across every increment of our size chart. This isn’t about scaling up existing patterns—it’s about ground-up design architecture that serves the complete spectrum of athletic bodies.”
The collection incorporates sustainable manufacturing practices, utilizing 73% recycled polyester derived from post-consumer plastic bottles and environmentally certified dyes. Garments feature flatlock seams to reduce chafe zones, targeted ventilation mapped to heat-generating areas, and hidden pocket systems designed for functionality across body shapes. Retail pricing ranges from $38 for core tops to $125 for technical outerwear, positioning the line as premium-performance yet accessible.
Verve Motion’s omnichannel strategy ensures inclusive shopping experiences across all touchpoints. Retail locations feature size-inclusive mannequins displaying products on size 2X and 3X forms, while digital assets showcase athletes across the size range in motion rather than static product photography. All sales staff complete mandatory body-positive certification training, equipping them to provide fit guidance using performance-focused language rather than size-centric terminology.
About Verve Motion
Founded in 2021, Verve Motion is a certified B Corporation creating premium performance apparel engineered for athletic women of all sizes. The company partners with professional athletes, biomechanics researchers, and textile engineers to develop technical fabrics and construction methods that enhance performance while maintaining environmental responsibility. Verve Motion apparel is available at vervemotion.com, in company-owned retail stores, and through select specialty retailers.
Media Contact
Sarha Al-Mansoori
Director of Corporate Communications
G42
Email: media@g42.ai
Phone: +971 2555 0100
Website: www.g42.ai
