Verē Beauty Launches Industry-First SourceView™ Portal for Complete Ingredient Traceability
NEW YORK – November 25, 2025 – Clean beauty innovator Verē Beauty today unveiled SourceView™, a first-of-its-kind digital traceability portal that enables consumers to track the origin, journey, and testing data of every ingredient in their skincare and cosmetic products through an interactive blockchain-powered interface. The launch marks a significant escalation in the beauty industry’s transparency movement, offering end-to-end visibility previously available only to internal quality control teams.
The SourceView™ platform responds to mounting consumer skepticism about greenwashing and ingredient authenticity. According to 2022 Mintel data cited in recent industry analysis, 73% of U.S. consumers believe eco-friendly claims have become a marketing gimmick for beauty brands, while only 30% report that strong sustainability initiatives would build trust in a personal care brand. Verē Beauty’s portal directly addresses this credibility gap by providing cryptographically verified data that cannot be altered or retroactively modified. The initiative arrives as the beauty industry intensifies collaborative efforts to map complex global supply chains, exemplified by the Traceability Alliance for Sustainable Cosmetics (TRASCE), a consortium of 15 major companies including Chanel, L’Oréal, and Estée Lauder that launched in early 2024 to standardize supply chain mapping through blockchain technology .
SourceView™ integrates QR codes on all Verē Beauty product packaging, which consumers can scan to access a secure dashboard displaying ingredient-specific information. The portal reveals the geographic origin of raw materials, names and certifications of tier-one and tier-two suppliers, batch-level testing results for purity and contaminants, and environmental impact metrics including carbon footprint and water usage. The platform also documents ethical sourcing verification, such as fair labor certifications and biodiversity impact assessments for botanical extracts. All data is updated in real-time as ingredients move through the supply chain, from harvest through processing to final formulation at Verē’s certified facilities.
“The modern beauty consumer is conducting ingredient investigations that rival our own R&D diligence,” said Sarah Chen, founder and CEO of Verē Beauty. “We’re not just opening our supply chain; we’re handing them the keys. When a customer scans their vitamin C serum, they can see that our camu camu was harvested by a cooperative in the Peruvian Amazon, trace the cold-press extraction facility in São Paulo, and review the third-party stability testing at our lab in New Jersey. This isn’t marketing—it’s molecular-level accountability.”
Market research indicates robust demand for such transparency. A 2024 Global Cosmetic Industry report documented that 68% of beauty consumers actively research ingredient sourcing before purchase, while industry data shows traceability technology adoption has accelerated 340% since the Modernization of Cosmetics Regulation Act (MoCRA) took effect. Verē Beauty’s internal beta testing revealed that 82% of portal users spent an average of 4.3 minutes exploring supplier profiles, and 76% reported increased brand trust after engaging with SourceView™. The platform’s blockchain architecture, developed in partnership with Transparency-One, ensures each data block maintains immutable records across multiple verification nodes, preventing the retroactive alterations that have plagued some legacy traceability systems.
The company has mapped 94% of its 127 core ingredients to the processing facility level, with plans to achieve plantation-level traceability for all botanical extracts by Q3 2026. Initial coverage includes its bestselling Botanical Vitamin C Complex, Beauty Brand Launches Transparent Ingredient Traceability Portal Triple Peptide Ceramide Moisturizer, and Essential Mineral Foundations. The portal also features an educational layer, explaining the clinical research behind ingredient selections and the specific role each component plays in formulation efficacy—addressing what industry experts call “traceable science” in addition to traceable sourcing.
Verē Beauty’s launch establishes a new benchmark at a critical juncture for the $573 billion global beauty industry, which faces intensifying regulatory scrutiny and consumer advocacy for chemical disclosure. The portal is now live across all product lines in the United States, Canada, and European Union markets, with expansion to Asia-Pacific slated for 2026.
About Verē Beauty
Founded in 2021, Verē Beauty is a New York-based clean cosmetics company specializing in biotech-enhanced, sustainably sourced skincare and color cosmetics. The brand maintains a curated portfolio of 32 products formulated without over 2,700 restricted ingredients. All products are manufactured in LEED-certified facilities using 100% post-consumer recycled packaging. Verē Beauty is a certified B Corporation and holds Leaping Bunny cruelty-free verification.
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