FOR IMMEDIATE RELEASE
Direct-to-Consumer Smart Mattress Debuts With Subscription-Based Sleep Coaching
Bryce’s AI-powered mattress and coaching bundle targets $28 billion sleep-tech market as consumers seek data-driven rest solutions
San Francisco, Nov. 20, 2025 — Bryce Sleep Systems on Wednesday launched its flagship “Bryce One” smart mattress and an accompanying $19-a-month “Sleep Coach” subscription, betting that shoppers will pay for a bed that gets better—and more personalized—after it is unboxed.
The direct-to-consumer bundle marries 24 embedded biometric sensors with OpenAI’s GPT-4 engine to deliver nightly micro-adjustments in firmness, temperature and elevation plus a morning text or voice report that flags rest trends and suggests behavioral tweaks. Early-access users logged an average 28-minute increase in total sleep time within six weeks, according to internal data the company plans to submit to the peer-reviewed Journal of Clinical Sleep Medicine.
“Consumers already subscribe to connected fitness and meditation apps; we’re simply extending the model to the place where recovery actually happens—the bed,” Bryce co-founder and CEO Laura Kim said. “Every night the mattress learns, and every morning the coach speaks.”
The launch lands as the global sleep-aid instrument market is projected to grow 3.8% annually through 2030, reaching $28.1 billion, according to a November 2025 forecast by Deep Market Insights. Smart mattresses—once a niche within bedding—now account for roughly 12% of all online mattress sales in North America, up from 4% in 2021, the research firm found.
Bryce is pricing a queen-size One at $1,795, undercutting category pioneer Eight Sleep’s $2,295 Pod 3 Cover while layering on a coaching subscription that replaces the traditional one-time accessory upsell. The company will manufacture on demand at a 110,000-sq-ft facility in Reno, Nev., shaving warehousing costs and promising delivery within seven business days to the 48 contiguous states.
The mattress itself pairs high-resilience latex with 1,200 pocketed coils and a top layer of phase-change graphene foam. Air chambers divided into six zones automatically re-pressurize up to 40 times per night based on heart-rate variability and sleep-stage data captured by piezoelectric sensors. A bedside hub houses the processor and white-noise speaker; Wi-Fi is required, but the system can store three nights of encrypted data locally if the connection drops.
Users interact through Bryce’s iOS or Android app. The AI coach—trained on more than 3.5 million anonymized nights donated by beta testers—fields plain-language questions (“Why did I wake up at 3 a.m.?”) and pushes evidence-based nudges such as advancing bedtime 17 minutes or lowering bedroom humidity below 50%. Subscribers also receive quarterly “recovery reports” that can be exported in PDF format for physicians or trainers.
“We’re not just throwing graphs at people,” said Chief Product Officer Rex Harris. “The concierge tells you what matters, why it matters and what to do before tonight.”
The subscription is cancelable at any time; the mattress retains core adaptive functions without it, but coaching, trend analytics and third-party integrations (Apple Health, Oura, Strava) are paywalled. Bryce projects average revenue per user will reach $2,340 over a seven-year mattress lifespan, more than double the hardware margin alone.
Initial financing comes from a $22 million Series A round led by Khosla Ventures and Torch Capital earlier this year. The company says it is already cash-flow positive on a per-unit basis and plans to expand to Canada and the EU in late 2026 after obtaining CE marking.
About Bryce Sleep Systems
Founded in 2022 and headquartered in San Francisco, Bryce designs AI-enhanced sleep products that adapt in real time to individual physiology. The company’s Restorative AI™ platform powers both its smart mattresses and subscription coaching services, with the goal of improving population-level health through better recovery.
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