Lifestyle fashion

Fashion Rental Service Expands Into Bridal and Occasion Wear Categories

Fashion Rental Service Expands Into Bridal and Occasion Wear Categories Amid Surging Demand for Sustainable Luxury

NEW YORK, November 28, 2025 — StyleLoop, a leading digital fashion rental platform, today announced its strategic expansion into bridal and occasion wear, responding to accelerating consumer demand for sustainable, high-end fashion access. The new vertical will offer curated collections of designer wedding gowns, bridesmaid dresses, and formal occasion wear for rent, marking the company’s most significant category launch since its founding in 2020.

The expansion arrives as the global wedding dress rental market is projected to grow from $590 million in 2025 to $1.41 billion by 2035, driven by a compound annual growth rate (CAGR) of 8.4%, according to recent industry analysis. Over 68% of brides now prefer rental options, citing sustainability and cost-effectiveness as primary motivators.

StyleLoop’s entry into this segment positions the company at the forefront of a broader shift toward circular fashion consumption.

“Bridal and occasion wear represent the most underutilized segments in fashion rental,” said Elena Ramirez, CEO of StyleLoop. “These are garments worn once, often for just a few hours. By offering access to premium designer pieces at a fraction of the retail price, we’re solving a real consumer pain point while reducing fashion waste.”

The new category will feature over 500 styles from more than 40 luxury and emerging designers, including exclusive partnerships with labels such as Monique Lhuillier, Amsale, and Marchesa. Customers can rent items for 4 to 14 days, with prices starting at $150 for occasion wear and $400 for bridal gowns—a sharp contrast to average retail prices of $1,500 to $5,000. Each garment undergoes professional cleaning, inspection, and restoration before re-entering inventory.

StyleLoop’s expansion is supported by a $12 million Series B funding round closed earlier this year, led by GreenTech Ventures and Circularity Capital. The company will use the capital to scale its logistics infrastructure, including a new AI-powered inventory management system and virtual try-on technology, which has been shown to increase conversion rates by 30% in pilot tests.

The broader online clothing rental market is experiencing robust growth, with revenues expected to rise from $1.91 billion in 2025 to $2.86 billion by 2029, at a CAGR of 10.7%.

Occasion wear remains the most established segment, accounting for 48% of all rentals, driven by consumer desire for variety and sustainability.

StyleLoop’s bridal and formalwear launch aligns with this trend, offering a scalable solution to the growing demand for experiential, low-impact fashion.

“This isn’t just about dresses—it’s about redefining how we celebrate milestones,” added Ramirez. “We’re giving customers the freedom to wear what they love, without the burden of ownership or environmental guilt.”

StyleLoop’s rental model also addresses growing concerns around fashion waste, with the average wedding dress producing over 50 kg of CO₂ emissions during production and disposal. By renting, customers can reduce their fashion footprint by up to 80%, according to internal lifecycle assessments.

The company’s new bridal and occasion wear collection is now available nationwide via its website and mobile app, with same-day delivery in select metro areas and a “Try Before You Rent” option for bridal clients.

About StyleLoop

Founded in 2020, StyleLoop is a tech-driven fashion rental platform offering premium apparel and accessories for women, men, and children. With a mission to democratize access to luxury fashion while reducing environmental impact, StyleLoop operates on a circular economy model, emphasizing reuse, quality, and sustainability. The company serves over 250,000 active subscribers across North America and Europe.