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Global Cinema Tour Unveils 4K Restorations of Silent & Classic Films in Pop-Up Urban Venues
Mobile micro-theaters will screen 12 museum-grade restorations in 18 cities through 2026, targeting 250,000 ticket-buyers and a projected US $8 million in ancillary cultural-tourism spend.
LOS ANGELES, Nov. 20, 2025— Reel Heritage Global, the nonprofit behind last year’s touring 70 mm “Oppenheimer” experience, today announced the launch of the Global Cinema Tour, a 16-month traveling exhibition that will bring newly restored classics to architecturally significant—but often vacant—urban spaces. The tour opens Dec. 5 in a converted 1920s freight depot in Detroit before hop-scotching to Atlanta, Lisbon, Mumbai, São Paulo and 13 additional cities through March 2026.
Each stop converts a 4,000–10,000 sq-ft site into a 250-seat micro-cinema in under 48 hours using fold-flat seating, 4K laser projection and a 7.1-channel Meyer Sound system. Tickets— capped at US $18—go on sale 30 days before every pop-up and are expected to sell out within two weeks, based on pre-registration data collected from 42,000 film-society members. According to the National Endowment for the Arts’ 2024 “Audience Outlook” report, in-person demand for repertory programming has rebounded to 96 % of 2019 levels among 18- to 44-year-olds, the tour’s core demographic .
The slate pairs household titles Modern Times, Metropolis, Rashomon with newly unearthed works such as the 1927 Japanese silent A Page of Madness, restored in 8K by the National Film Archive of Japan. All prints are DCP-ready and include region-specific subtitle tracks; five titles will feature live musical accompaniment commissioned from local orchestras. “Audiences who discovered black-and-white film on streaming are now chasing the biggest screen they can find,” said Reel Heritage Global CEO Dana Moreau. “By planting short-run theaters in unexpected neighborhoods, we convert curiosity into foot-traffic and, ultimately, cultural investment.”
Market research firm Statista projects the global art-house & repertory box office will reach US $2.9 billion by 2027, up from US $2.1 billion in 2023, fueled by a 14 % compound annual growth rate in eventized screenings. The Global Cinema Tour’s economic model taps that momentum: cities provide low-cost access to under-utilized real estate; regional tourism boards underwrite 30 % of freight costs in exchange for branding at adjacent food-and-beverage pods that highlight local vendors. An impact survey piloted during the tour’s soft launch in Pittsburgh last month showed attendees spent an average of US $42 on nearby restaurants and transit, injecting roughly US $680,000 into the local economy over ten days.
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