Global Roadshow Tour Announced by Multi-Platinum Pop Sensation
NEW YORK, March 15, 2025 – Multi-platinum pop sensation Tate McRae will launch her most ambitious project to date—the 80-date “Miss Possessive Tour”—beginning March 18 in Mexico City, as live music’s post-pandemic surge propels global touring revenues toward a projected $38.2 billion in 2025, according to Goldman Sachs research.
The Live Nation-produced tour, sponsored by Neutrogena®, will traverse South America, Europe, the United Kingdom, and North America through November 2025, with strategic festival anchor dates at Lollapalooza Argentina, Chile, and Brazil. The routing reflects data showing that 75% of Gen Z concertgoers accept secondary-market resale premiums for must-see events, with average ticket prices reaching $144—45% higher than 2019 levels.
According to the United States Live Music Market Analysis, the industry is expected to reach $18.51 billion in 2025, growing at a 6.87% CAGR through 2030, driven by pent-up demand and dynamic pricing algorithms that have become standard for arena-level tours. McRae’s tour will utilize these market mechanisms while maintaining accessible pricing tiers for her core demographic.
The tour supports McRae’s third studio album, So Close To What, released February 21 via RCA Records, which debuted with multi-platinum single “it’s ok i’m ok.” The album represents an introspective exploration of self-discovery, love, and nostalgia, written with hitmakers Ryan Tedder, Amy Allen, and Julia Michaels. Strategic release timing aligns with Pollstar data showing Q3 2025 as a record-setting quarter for the Top 100 tours, which generated the highest gross and ticket sales in industry history.
Production elements include immersive AR/VR fan experiences at select venues, a direct response to market research indicating that real-time streaming and hybrid event models are growing at the fastest CAGR in the live entertainment sector. VIP packages feature exclusive merchandise and limited-edition digital collectibles, a fan engagement strategy that mirrors successful implementations by touring peers.
“This tour represents the convergence of artistic vision and market opportunity,” said Michael Rapino, President and CEO of Live Nation Entertainment. “Tate McRae’s multi-platinum streaming numbers translate directly to arena-level demand, and our data shows her fanbase demonstrates 3x higher engagement rates on digital pre-sale platforms. The 80-date global routing is optimized for both cultural impact and economic viability in the current touring landscape.”
Market analysis from MIDiA Research confirms that while recorded music growth has slowed to 5.9% in H1 2025, live music revenue acceleration continues, with DSP streaming exposure serving as the primary driver for tour anticipation. McRae’s 11.3 million monthly Spotify listeners and viral TikTok presence position the tour for strong per-show economics.
The tour’s economic footprint is projected to exceed $45 million in direct box office revenue, based on average arena capacities of 15,000 and current pricing models. Ancillary revenue streams including sponsorship activations, merchandise, and travel-related fan expenditures could generate an additional $15-20 million, aligning with NIVA data showing independent venues and promoters contributed $86.2 billion directly to US GDP in 2024.
ABOUT TATE MCRAE
Tate McRae is a multi-platinum pop sensation and RCA Records artist whose introspective lyricism and innovative production have garnered over 11.3 million monthly Spotify listeners and multiple platinum certifications. Her previous releases have accumulated billions of streams, establishing her as a defining voice in contemporary pop music.
ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment is the world’s leading live entertainment company, producing over 40,000 events annually across 46 countries and generating $23.1 billion in revenue in 2024. The company’s integrated approach to concert promotion, ticketing through Ticketmaster, and artist management provides comprehensive touring solutions.
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