Grooming Brand Unveils Men’s Wellness Line Naturally

Grooming Brand “Out of Mountains” Debuts Men’s Wellness Line Powered by Clean, Natural Ingredients

Denver, CO – November 28, 2025 Precious Mineralz, the Colorado-based skin-care innovator, today announced the nationwide launch of Out of Mountains, a men’s wellness collection built entirely around natural, U.S.-sourced actives and dermatologist-validated performance. The eight-SKU line—ranging from a 3-in-1 exfoliating cleanser to a ceramide-rich “barrier balm”—arrives as category sales accelerate and new data show two-thirds of American men now read ingredient labels before purchase.

“Guys no longer see ‘natural’ as code for ‘weaker,’” said Precious Mineralz founder and CEO Deborah Dixon. “They want ingredient transparency, but they still demand clinical results. Out of Mountains marries those expectations by pairing mineral technology with plant chemistry—no fillers, no dyes and absolutely no synthetic fragrance.”

According to a 2025 industry analysis published by Drug Store News, the U.S. men’s grooming market hit an estimated $47 billion in 2023 and is projected to grow at an 8.3% compound annual rate through 2030, out-pacing the overall beauty segment for the third straight year. Shaving lotions and men’s fragrance sales alone rose nearly 10% in mass retail for the 52 weeks ended March 23, 2025, while prestige skin-care sets surged 26%—evidence that self-care has moved from occasional treat to daily habit.

Out of Mountains formulates around halloysite, a nanotubular clay clinically shown to carry and time-release antioxidants, and combines it with up-cycled coffee-seed oil, alpine rose stem-cells and microbiome-friendly prebiotics. Each product is vegan, cruelty-free and packaged in 100% post-consumer-recycled (PCR) bottles manufactured in the company’s Denver solar-powered facility. The line debuts exclusively in 8,000 Walgreens “Men’s Zone” end-caps before rolling to Target and Amazon in Q1 2026.

“Halloysite acts like nature’s slow-drip capsule,” explained Dr. Ravi Shankar, the brand’s consulting cosmetic chemist. “It allows us to stabilize high-load vitamins C and B3 without petro-derived emulsifiers, so we deliver brighter, calmer skin even for guys who shave daily.”

Clinical data supplied to Happi magazine showed that after four weeks, the brand’s Resilience Facial Moisturizer increased skin hydration by +42% and reduced post-shave redness by -28% versus baseline, results comparable to leading synthetic cosmeceuticals. Additional third-party testing verified that the Clay-Cream Body Cleanser maintains skin’s natural pH of 5.5 while removing 97% of environmental pollutants, a metric increasingly important to outdoor athletes.

The launch is backed by a $3 million omnichannel campaign that includes athlete influencers, TikTok dermatologists and QR-enabled packaging that links buyers to a “digital field guide” detailing ingredient provenance and carbon footprint. Retail prices sit in the $9–$18 range, intentionally bridging mass and prestige tiers.

About Precious Mineralz

Founded in 2020, Precious Mineralz specializes in mineral-active skin care rooted in geologic research. The woman-owned company is a certified B-Corp, offsets 110% of operational emissions and reinvests 1% of revenue in Colorado trail-restoration projects. Its earlier skin-care collections earned the 2024 CEW Sustainability Award and are carried in more than 12,000 doors nationwide.