Home Décor Label Releases Biodegradable Packaging and Refill Program

NEW YORK – November 28, 2025 – Home décor brand Verdant Living today announced the rollout of fully biodegradable packaging and a first-of-its-kind refill program across its textiles, candles and decorative accessories lines, a move analysts say could divert more than 400 tons of plastic from landfills within three years.

The program, which ships to all 50 states beginning December 1, replaces petroleum-based poly-mailers and shrink film with home-compostable sleeves made from polylactic acid (PLA) and plant starch that decompose in 90–180 days, verified by ASTM-D6400 standards. A QR code on every pack directs consumers to a prepaid envelope that can be dropped in any USPS mailbox to return glass vessels and aluminum lids for sterilization and refill at the company’s Arizona fulfillment center.

“Sustainability is no longer a niche concern in interiors—it’s a purchase driver,” said Maya Chen, Verdant Living’s chief executive, citing a 2025 survey by the Sustainable Furnishings Council that found 64% of U.S. shoppers under 40 are willing to pay at least 10% more for eco-certified décor. “Our refill loop keeps materials in circulation and turns the living room into the next frontier of the circular economy.”

Market momentum supports the pivot. The global biodegradable packaging market is projected to expand from USD 12.6 billion in 2025 to USD 22.8 billion by 2035, a 6.1% compound annual growth rate, according to data published this month by Future Market Insights . Home compostable formats—now only 8% of the segment—are forecast to outpace the overall field as municipal compost access widens and resin prices fall.

Verdant Living partnered with NatureWorks, the Minnesota-based biopolymer supplier, to co-develop a 30-micron film that withstands punctures during cross-country transit yet breaks down in backyard compost bins within one season. Life-cycle analysis by third-party consultant Trayak shows the new mailer cuts greenhouse-gas emissions 58% versus traditional polyethylene, even after accounting for agricultural feedstock cultivation.

The refill component addresses what sustainability analysts call the “last-mile waste” of premium home fragrance and accent pieces. Customers buy a diffuser or candle in a recycled-glass vessel once; subsequent scent refills arrive in 100% recycled-paper pods that fit through a mail slot. After five cycles, the glass is remelted into new containers at a partner facility in North Carolina, creating a closed technical loop. Early beta testers in the Pacific Northwest returned 82% of eligible containers within six weeks, the company said.

Retail reception has been swift. Furniture giant Wayfair added a “refill ready” filter in October, and Google Trends shows U.S. searches for “refillable candles” are up 140% year-over-year. “Brands that embed take-back logistics at launch are capturing market share three times faster than those retrofitting later,” noted Olivia Grant, senior analyst at Circularity Capital, an Amsterdam-based investment firm focused on closed-loop consumer goods.

Verdant Living’s initiative arrives as regulators tighten restrictions on single-use plastics. California’s SB 54 requires a 25% reduction in plastic packaging by 2032, while New York’s proposed Packaging Reduction Act would impose fees on non-recyclable materials starting in 2026. By front-running compliance, the company positions itself for favorable shelf placement at national retailers that have pledged science-based packaging targets, including Target and Crate & Barrel.

The company plans to license its mailer design royalty-free to emerging décor brands with under USD 5 million in annual revenue, a step Chen says will “accelerate industry-wide impact rather than guard a competitive moat.” Next year, Verdant Living will expand refill SKUs to include ceramic planters and introduce a digital product passport that tracks material origin, carbon footprint and repair instructions accessible via NFC tag.

Launched in 2019, Verdant Living designs affordable, planet-positive home accents sold through 1,200 U.S. stores and direct-to-consumer channels. The company is Climate Neutral certified and diverts one pound of ocean-bound plastic for every product sold through its partnership with CleanHub.