Lifestyle Influencer Partners With Eco-Brand to Launch First-of-Its-Kind Conscious Living Guide
NEW YORK – November 25, 2025 – Lifestyle micro-influencer Clara Chen has partnered with eco-conscious e-commerce platform TerraVive to launch a comprehensive “Conscious Living Guide Category,” a digital resource hub designed to help consumers navigate sustainable lifestyle choices with verified, actionable information. The initiative debuts as the sustainable living market reaches $53.53 billion in 2025, representing a 15.2% compound annual growth rate from 2024.
The new category, accessible through TerraVive’s platform and Chen’s digital channels, curates evidence-based guides covering zero-waste practices, ethical consumerism, sustainable home solutions, and transparent product sourcing. Unlike traditional influencer content, each guide undergoes third-party fact-checking and includes lifecycle assessments, carbon footprint data, and accessibility considerations for diverse socioeconomic backgrounds. The partnership addresses a critical gap in the sustainability space, where research shows 23% of consumers distrust brand sustainability claims, according to recent market analysis.
The collaboration leverages Chen’s 128,000 engaged followers and proven track record of authentic sustainability advocacy. Since 2021, Chen has documented her transition to a low-impact lifestyle, sharing utility bill reductions, waste audits, and product longevity reviews. Her content consistently achieves 6.8% engagement rates—nearly triple the industry average—by emphasizing measurable outcomes over aspirational messaging. “This partnership transforms my decade of lived experience into a scalable resource that holds brands and influencers accountable,” Chen said. “Every recommendation links to peer-reviewed research or verified manufacturer data.”
TerraVive brings its B-Corp certification and network of 200+ vetted sustainable brands to the initiative. The platform’s proprietary transparency algorithm ranks products across 12 sustainability criteria, including supply chain ethics, material sourcing, and end-of-life disposal. The company has experienced 340% year-over-year growth, reflecting surging consumer demand for authenticated eco-friendly alternatives. The Conscious Living Guide Category will integrate TerraVive’s product database with Chen’s practical implementation strategies, creating a seamless education-to-purchase pathway.
Market research underscores the timeliness of this launch. American consumers will spend an estimated $217 billion on eco-friendly products in 2025, with 89% of global consumers reporting changed shopping habits to support sustainability. However, 55% of shoppers say they are more aware of greenwashing than a year ago, creating demand for trusted third-party validation. Educational content specifically generates 7.5% engagement rates, the highest among sustainability content formats, indicating strong consumer appetite for substantive guidance.
“The intersection of influencer authenticity and data-driven verification represents the next evolution in sustainable commerce,” said Marcus Rodriguez, TerraVive’s CEO. “Chen’s audience trusts her because she’s shown her work for years—every claim backed by receipts. This guide category scales that trust model to help millions make informed decisions without spending hours researching certifications themselves.”
The guide category launches with 15 core modules, including “Decoding Biodegradable vs. Compostable,” “Energy Efficiency ROI Calculators,” and “Fair Trade Certification Deep Dives.” New content will be added weekly, with quarterly impact reports tracking aggregate user behavior changes. The companies project reaching 500,000 active users within the first six months, based on Chen’s historical conversion rates and TerraVive’s 78% repeat customer base.
About TerraVive
Founded in 2020, TerraVive is a certified B-Corp e-commerce platform connecting consumers with rigorously vetted sustainable brands. The company evaluates products across 12 environmental and ethical criteria, providing transparent scoring that helps shoppers make informed purchasing decisions. With more than 200 brand partners and over 500,000 customers, TerraVive has diverted an estimated 12 million plastic items from landfills through its reusable packaging program.
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