StreamAxis Inc. Unveils Real-Time Interactive Advertising Platform for Live Event Streaming
NEW YORK – November 20, 2025 – StreamAxis Inc., a leading streaming technology innovator, today announced the commercial launch of its Interactive Live Ads platform, a pioneering advertising solution that embeds real-time purchasing and polling capabilities directly into live event broadcasts. The platform addresses surging demand for shoppable streaming experiences, which industry research demonstrates generate conversion rates up to 41% among engaged viewers. The technology, currently in beta with major sports networks, transforms passive viewing into active participation while creating new revenue streams for broadcasters and rights holders.
The Interactive Live Ads platform leverages proprietary AI algorithms and sub-three-second latency streaming to deliver contextually relevant ad experiences synchronized precisely with live content. Viewers can scan dynamic QR codes overlaying the broadcast to purchase products, participate in instant polls, or access exclusive offers without disrupting their viewing experience. The system integrates seamlessly with existing streaming infrastructure through standardized APIs, enabling broadcasters to monetize high-attention moments during sports, concerts, and breaking news coverage. Initial beta testing with three major sports networks demonstrated engagement rates three times higher than traditional pre-roll advertisements, with average interaction times of 45 seconds per ad unit. The platform’s machine learning engine analyzes live audio and visual feeds to trigger ad placements during natural pauses or high-emotion moments, maximizing relevance while minimizing intrusiveness.
The launch coincides with critical industry infrastructure developments that enable scalable programmatic delivery for live events. Recent standards released by the IAB Tech Lab establish protocols for real-time viewership data sharing and dynamic ad insertion during unpredictable live broadcasts. According to the IAB Tech Lab’s August 2025 report, these standards allow publishers to send live concurrency data to ad systems, enabling faster decisions and reducing missed ad breaks during high-traffic moments . This technical foundation addresses previous challenges that limited interactive ad deployment during live programming, where viewership spikes and unpredictable timing often created delivery inefficiencies. The standardization effort, developed in collaboration with Amazon, NBCUniversal, and FreeWheel, creates a unified framework that StreamAxis has adopted to ensure reliable ad delivery across fragmented streaming ecosystems.
Market dynamics strongly favor interactive advertising adoption. Research indicates that 41% of viewers who engage with shoppable streaming ads subsequently make purchases, with purchase intent rising nearly 50% after interaction . Interactive live streams have shown a 25% increase in overall viewer engagement compared to traditional broadcasts, while AI-driven personalization improves advertiser ROI by up to 30% . The live streaming advertising market is projected to reach $45 billion globally by 2026, with interactive formats representing the fastest-growing segment as audiences migrate from traditional television to connected TV platforms. Additionally, studies show that viewers find ad breaks during live events more tolerable than during on-demand content, creating a favorable environment for interactive units that enhance rather than interrupt the viewing experience.
“Live events command unparalleled audience attention, but traditional advertising has failed to capture the immediacy and emotional intensity of these moments,” said Jennifer Chen, CEO of StreamAxis Inc. “Our platform transforms passive viewers into active participants, creating a direct purchase pathway while enhancing rather than interrupting the fan experience. During our NFL playoff tests, we saw conversion rates reaching 41% when ads were triggered during scoring plays, compared to 12% during standard commercial breaks. This demonstrates that context and timing matter more than repetition. Early partners report not just higher conversion rates, but increased viewer satisfaction as ads become contextual content rather than commercial interruptions.”
Beta deployment partners include two national sports networks and a leading concert streaming service, integrated across NFL, NBA, and major music festival coverage. The system supports all major CTV devices and mobile platforms, with real-time analytics dashboards providing advertisers instant feedback on engagement and conversion metrics. StreamAxis has partnered with Walmart Connect to enable closed-loop measurement, attributing streaming ad exposure to both online and in-store purchases . Full commercial availability is scheduled for Q1 2026, with pricing models based on cost-per-engagement rather than traditional CPM metrics, aligning advertiser costs directly with performance outcomes.
About StreamAxis Inc
StreamAxis Inc., founded in 2020, develops AI-powered viewer engagement solutions for broadcasters and content rights holders. The company specializes in real-time interaction technologies that bridge streaming content and commerce, serving clients across sports, entertainment, and news verticals. The company is headquartered in New York with offices in Los Angeles and London.
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